Eastern Connecticut State University Student, Lisa Cassella of Bristol, Member of Award-Winning AMA Team

2011 Apr 5

Sixteen Eastern Connecticut State University students from the American Marketing Association (AMA) helped Eastern walk away with six awards at the 33rd Annual International Collegiate Conference held in New Orleans, LA, March 24-26.

The Eastern contingent received a trophy for being one of the top AMA chapters, winning a silver award while competing with more than 300 chapters internationally. "This is an incredible accomplishment," said chapter advisor and Marketing Professor Katalin Eibel-Spanyi. "Our students excelled in chapter planning, professional development, membership building, community services and communications."

Lisa Cassella '13 of Bristol is a member of the AMA team that won. Cassella is majoring in Communication.

Eastern's AMA members also won five awards for participating in multiple competitions at the conference and throughout the academic year. The five awards were a first-place "AMA Saves Lives" award for social media posts from Jan. 1-March 18, 2011; a third-place "AMA Saves Lives" award for donor registrations during the same time period; a third-place "AMA Saves Lives" award for a video series in January-March; an Outstanding Small Chapter Award; and recognition for Marketing Week activities.

The AMA's advisors are Eibel-Spanyi and Paul Rossitto, hall director for Niejadlik Hall at Eastern.

Eastern Connecticut State University is part of the Connecticut State University (CSU) system and is the state's public liberal arts university. Eastern serves more than 5,600 students each year on its Willimantic campus.