Eastern Student Amy Dziewaltowski of Coventry Gives Oral Presentation at CREATE Conference

2016 May 5

More than 250 talented students at Eastern Connecticut State University presented research and creative work at the university's second annual CREATE conference this past April. CREATE stands for Celebrating Research Excellence and Artistic Talent at Eastern, and is the university's premier, academic year-end showcase. At the culminating event, students of all majors presented professional posters, live music, dance performances, artwork, photography, documentaries and panel discussions.

Amy Dziewaltowski '15 of Coventry, who majors in Business Administration and Visual Arts, gave an oral presentation at the event. Her oral presentation was titled "Marketing vs. E-Marketing: Which is More Effective and Efficient?"

Co-presented by three of Dziewaltowski's classmates, they said of their project: "It happens quite often; you access the Internet and off to the side you notice a sponsored advertisement promoting something you were just searching for the previous day. How did this happen and how do they know what you searched for? Is it just a coincidence? Ever since marketing was brought into the world of technology, it changed the game. Many companies that market their products online are able to reach out to more consumers than ever before, and at a fraction of the cost. Throughout the years, multiple techniques have been developed to reach the exact consumers being targeted. But where do traditional marketing and the brand new e-marketing techniques meet? E-marketing is still new, and many businesses are in the process of integrating digital techniques into their marketing plans. The purpose of this research is for businesses to understand all the benefits of e-marketing. The other idea of the research is how e-marketing can be mixed with traditional marketing methods for businesses to reach their maximum potential. We believe it is important for any business to keep up with today's marketing techniques in order to grow."

Remarking on the variety of presentations, Professor Dickson Cunningham, conference co-chair, said, "CREATE encapsulates the essence of the liberal arts in one afternoon. It is an intellectual smorgasbord."

Speaking to the value of CREATE, Eastern President Elsa Nunez said, "It takes a very strong and dedicated student to produce this quality of work, and it's important for other students to see this output." Praising the faculty, she added, "It takes a committed and skillful mentor to guide students to the work that is on display. Mentorship is such an integral part of undergraduate research."

During the one-day conference, the Student Center crawled with artistic and scholarly activity. Students in professional attire addressed their peers, faculty and family. In the cafe, ensembles performed; in the theatre, student-produced documentaries were shown; in the Betty R. Tipton Room, aisles of posters depicting scientific research were displayed; across the hall, a gallery-worth of paintings lined the walls; and on the ground floor, panel discussions and oral presentations about the humanities took place.