Eastern Student Clarissa Paquette of Glastonbury Travels to London and Paris for Global Field Course

2015 Jun 24

A number of students from Eastern Connecticut State University recently traveled to Paris and London as part of a global field course with Communication Professor Olugbenga Ayeni. Clarissa Paquette '15 of Glastonbury was one of the students students who attended. Paquette's major is Business Administration.

The course, "International Advertising and Public Relations," allowed students to gain an understanding of how advertising and public relations work on a global scale. "Students learn about all aspects of communicating across cultures, the intersection between communication and culture and how these impact developing advertising concepts and strategies for global products and consumers," explained Ayeni.

The trip offered students the opportunity to visit important global advertising agencies such as Saatchi & Saatchi and McCann Erickson. They attended workshops at Saatchi & Saatchi to learn some of the intricacies of a front-line advertising agency. They also enjoyed interactive and informative meetings at the Chartered Institute for Public Relations (CIPR), an organization that regulates, certifies and oversees public relations professionals in the United Kingdom. The group also visited the British Broadcasting Company (BBC), where they staged a mock news session.

The group also took the opportunity to visit cultural sites to observe the culture of British and French consumers. Through walking tours of London and Paris, students were able to absorb information about two of the world's most popular cities and their citizens. They visited the British Museum, the first national public museum in the world. The students also visited historic landmarks such as Stonehenge and Buckingham Palace, as well as the Eiffel Tower and The Louvre in France.